Head of Marketing Communications
Promoted into this role to lead the creation of marketing strategy for WDFG (Wholly owned by BAA) including London Heathrow and Gatwick. This role spanned BAA Retail and World Duty Free.
During my time working in airport retail, I worked with key brands to create successful and often exclusive beauty product launches, including the launch concept for Paco Rabanne's '1 Million fragrance' in Terminal 3 (biggest and most profitable fragrance launch in Travel Retail history at Heathrow). Managed the marketing and celebrity support for the first airport Jo Malone London store in Terminal 3 at Heathrow. Also launched Victoria's Secret Beauty into Europe, working with the senior team from ‘The Limited’ in NYC, USA.
World Duty Free Group were a major sponsor of CEW (Cosmetic Executive Women). Following my recommendation, WDFG funded and helped launch the CEW Beauty Awards. WDFG was also a supporter of the CEW Achiever Awards for five years. Organised and sponsored a dinner celebration with Evelyn Lauder when she came to London to accept a lifetime achievement award from CEW. Most of the immediate Lauder Family attended.