Some of my stories...
Images of Paul Smith Terminal 5, Exclusive Chanel fragrance, £100k bottle of Bombay Sapphire made with Baccarat crystal, diamonds and sapphires and name on Starbucks cup.
Terminal 5’s luxury proposition – in 2008 working directly with luxury brands to help create unique propositions. These were used in story-telling to UK and US media and included the following brands: Paul Smith, Tiffany & Co, Smythson, Channel, Starbucks and Harrods. Known as the ‘go to’ expert to help luxury brands create a point of difference for their Terminal 5 proposition.
Achieved the following: First location in the world to use ‘name written on cup’ by Starbucks, Tiffany & Co agreeing to their first European airport store to be designated a research store, the only one in Europe alongside two in the US. This allowed the Tiffany brand to sell products not seen in other major city locations. Worked directly with Channel to create a limited-edition 200ml lavender fragrance.
Paul Smith selling items collected from his global travels in his Terminal 5 store, this became so successful, it was rolled out to Saks Fifth Avenue in NY and other high-profile locations. Bacardi Brands created the world’s most exclusive bottle of Bombay Sapphire, made with Baccarat Crystal, sapphires and diamonds by Garrard. Five sold with a £100K price tag.
Luxury Designer Village retailer, McArthurGlen – Managed international PR and marketing for the luxury designer village business ‘McArthurGlen’. Responsible for working with luxury brands including: Ralph Lauren, Tod’s, Prada, Burberry, Mulberry, Bulgari, Bally etc.
Managed five international media consultancies across eight markets. Responsible for all launch activity and press relations for €100 million new Athens designer village and re-launch of Roermond Designer Village in Holland. Worked with Universal Film Studios to create a ‘Drive Through’ movie premiere of the hit film ‘Bridesmaids’. The entire centre and all retailers and food outlets supported the event.
Spirit of Fashion concept created to support new fashion talent in conjunction with the Royal College of Art – Capsule collections created for three young designers, pop-up shops in London, Manchester and Glasgow.
FT Luxury Conference – Lausanne, Switzerland – Sponsored the Financial Times Luxury Conference in Switzerland while at McArthurGlen, managing guest lists and speakers including headline speaker, Jean-Claude Biver, LVMH Watch Division President. Attendees included the worlds’ top luxury brands, key luxury press and other high-profile stakeholders.
Walpole British Luxury – Honoured to be a contributor to ‘Brands of Tomorrow’ programme. Walpole promotes, protects and develops British luxury worldwide - A unique alliance of 200 of the UK's finest luxury brands.
High-profile events – Managed high-profile events internationally, including, a launch event for a new British brand at the British Embassy in Dubai. Some of the key partners who collaborated included: Fortnum & Mason, Qantas and Marriott Hotels. The event included a fashion show directed and produced by the London Fashion Week team and performances by the London lead from Les Miserables and the Music Academy in Dubai.
Launched a new online British brand in New York attended by US media and retailers including: Saks Fifth Avenue, Neiman Marcus, Nordstrom, Hudson Bay Company and Bergorf Goodman.
During my time working in airport retail, I worked with key brands to create successful and often exclusive beauty product launches, including the launch concept for Paco Rabanne's '1 Million fragrance' in Terminal 3 (biggest fragrance launch in Travel Retail history at Heathrow). Managed the marketing and celebrity support for the first airport Jo Malone London store in Terminal 3 at Heathrow.
Launched Victoria's Secret Beauty into Europe, working with the senior team from ‘The Limited’ in NYC, USA.
World Duty Free Group were a major sponsor of CEW (Cosmetic Executive Women). Following my recommendation WDFG funded and helped launch the CEW Beauty Awards. WDFG was also a supporter of the CEW Achiever Awards for five years. I organised and sponsored a dinner celebration with Evelyn Lauder when she came to the UK to accept a lifetime achievement award from CEW. Most of the immediate Lauder Family attended.
I was also honoured to play a key role in launching a beauty brand to help raise awareness and much needed funds for a gynaecological cancer charity ‘All for Eve’. The brand won more CEW awards in the history of the organisation including 'Best New Brand'.