Own the Day TV campaign for Bonmarche

The team holding examples of the campaign bag

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"Own the Day!"

Launching in September 2016, Bonmarché announces plans for its 360 degree marketing campaign entitled 'Own the Day!'. Encompassing TV, radio and outdoor advertising, social, digital, in-store and PR, the aim is to reposition the brand as the high-street choice for over 50s and inspire new customers to revisit the brand.

The campaign icon takes the recognisable Bonmarché accent turning it into a wink – this will be included in all marketing material and in-store collateral including large format lifestyle photography and customer receipts. Customers will be offered discounts and competitions in line with the launch across all channels.

Mark Aldridge, Bonmarché’s Interim Marketing & Multi-Channel Director, says “Communication is fundamental to our development and 'Own the Day!' evokes an inspiring, powerful message to our customers. Building the campaign has been a labour of love, particularly the extensive research behind the project so we are over the moon to see it come to life. I am personally very proud of this campaign"

Wink emoji

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