Own the Day TV campaign for Bonmarche

The team holding examples of the campaign bag


"Own the Day!"

Launching in September 2016, Bonmarché announces plans for its 360 degree marketing campaign entitled 'Own the Day!'. Encompassing TV, radio and outdoor advertising, social, digital, in-store and PR, the aim is to reposition the brand as the high-street choice for over 50s and inspire new customers to revisit the brand.

The campaign icon takes the recognisable Bonmarché accent turning it into a wink – this will be included in all marketing material and in-store collateral including large format lifestyle photography and customer receipts. Customers will be offered discounts and competitions in line with the launch across all channels.

Mark Aldridge, Bonmarché’s Interim Marketing & Multi-Channel Director, says “Communication is fundamental to our development and 'Own the Day!' evokes an inspiring, powerful message to our customers. Building the campaign has been a labour of love, particularly the extensive research behind the project so we are over the moon to see it come to life. I am personally very proud of this campaign"

Wink emoji

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