Marks and Spencer
Working with Marks and Spencer as a Consultant focussing on: Celebrity Brand Ambassador, Digital Influencer and Collaborations Strategy.
Deliver a future influencer marketing strategy
Review all existing partnerships across: digital influencers, celebrity brand ambassadors including:
Rosie Huntington-Whiteley, David Gandy, Dermot O’leary and Twiggy and multiple collaborations to deliver a greater ROI from existing budget.
Complete competitor analysis and develop new tools and ways of working to improve business efficiency
Deliver strategy to support target web sales of 30% and support M&S ambition to nurture a digital culture
Introduced new tools to help identify smarter ‘brand-matching’ of digital influencers – this has also helped M&S embrace new technologies to engage new consumers to the brand
Hired new brand ambassador for womenswear, Holly Willoughby for womenswear, accessories and shoe categories working across digital and store channels to deliver LFL increase in sales
Delivered full review and future brand influencer strategy recommendations