Style Group Brands

Style Group Brands (now Calvatron) is the UK’s largest concession womenswear retailer with 470 outlets internationally. Its portfolio of brands, including signature occasionwear brand Jacques Vert, offers the modern woman high-quality clothing for all occasions.

I was part of the executive team brought into the business to achieve ambitious sales targets and increase brand awareness and engagement in the UK and internationally especially in North America and The Middle East. Also to bring consistency to the brands online and offline. Responsible for global brand marketing and creative content creation, customer acquisition, customer relationship management and insight, PR and events.                                                                                                               

Style Group Brands Wins Drapers Digital Award for Best Website Re-Design/Relaunch

01 May 2015
The UK’s largest womenswear concession retailer and fashion house, Style Group Brands Limited, has won in the Best Redesign/Relaunch category at this year’s Drapers Digital Awards.
The Awards, presented at a black-tie ceremony on 30th April at the Grosvenor House Hotel, London, recognise the best in web innovation in the retail sector. 
Following a significant update of the website, the company has been chosen against fellow nominees House of Fraser, Mint Velvet, River Island, Topshop and more.

The Award was judged against three core metrics:

  • How the re-launch or redesign achieved its objectives
  • Sales and traffic results
  • How the changes benefitted the customer 

Mark Aldridge, Group Marketing Director, Style Group Brands, says:
“We are incredibly proud to win the Drapers Digital Award for best retail website relaunch of the year. We never forget the customer when designing our site, with a core goal to constantly provide the best possible experience — an experience we hope will lead to a visitor becoming a lifelong advocate of our brands.  Our new web platform allows the customer to shop across all of the group’s brands in a single session, and on any device, making it simpler and easier to shop.”