Mark Aldridge

Mark Aldridge

A brand marketing leader passionate about helping brands fulfil their boldest ambitions: moving them forward quickly by acting as an agent of change and innovation, connecting and inspiring teams to deliver strong performance and growth. Wide experience in brand communications, Influencer Brand Marketing, retail and PR. Domestic and International retail experience across a number of sectors including: Beauty, Travel Retail, Department Store and Fashion.

Currently working with Marks and Spencer as Interim Head of Influencer Brand Marketing Strategy managing two key work streams
Sub-Brand Strategy and Brand Influencer Marketing Strategy.

My capabilities

  • Brand repositioning strategy development and delivery
  • Influencer Brand Marketing 
  • Leading and nurturing talented individuals and teams
  • Driving fully integrated / unified / converged marketing platforms and performance
  • Digital marketing expertise

Best known for

  • Insight-driven marketing communications, underpinned by big creative thinking
  • Ability to radically enhance brand awareness and engagement
  • Customer experience across channels 
  • Digital marketing expertise
  • Connections and network across media, influencers and key opinion-formers

Where I've worked

M&S – Sun Capital Partners (PE) – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams

In the press

  • Comment piece: Retail Week ”Harness the marketing potential of digital tech" February 2016
  • Comment piece: Retail Week "Brand ambassadors" January 2016
  • Winner – Digital Awards 2015 – ‘Best Redesign & Relaunch’ for re-platformed websites
  • Winner – Fashion Marketing Campaign of the Year for 2014 (Drapers)
  • Financial Times Top 100 list of influential business leaders in a diversity report 2014
  • Winner of four Cosmetic Executive Women Beauty Awards, All for Eve Ltd April 2010

Patron for Teenage Cancer Trust