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Brand marketing director with 20+ years’ experience in raising awareness and building loyalty for brands. Developing and managing brands including: brand collateral, brand experience in-store and online. Cross-sector consumer multi-site retail experience. Award-winning content creator, developing brand positioning and channel relevant campaigns and promotions. A strong international profile, managing large, time-sensitive cross functional roles. Wide expertise in Celebrity and wider influencer marketing. Used to managing complex partnerships and building long-lasting relationships. Exceptional people and team management experience. Recognised with industry awards for campaign creation and brand redesign.

DATA and INSIGHT-DRIVEN, underpinned by BIG CREATIVE THINKING. Chartered and CIM qualified.

Best known for

Brand building, positioning and awareness strategy. Brand partnerships, celebrity brand ambassador and digital influencer strategy.

  • Interpersonal skills 'softer skills'

  • Insight-driven brand marketing

  • Digital marketing expertise

  • Connections and network across media, influencers and key opinion-formers

Where I've worked

M&S – Sun Capital Partners (PE) – Cardfactory Bonmarché – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams

In the press

Comment piece: Retail Week "Brand Ambassadors" January 2016 https://bit.ly/2DYdhEQ

Comment piece: ”Harness marketing potential of digital tech" February 2016 https://bit.ly/2RqO2Pj

Financial Times Top 100 list of influential business leaders 2014 https://on.ft.com/2E27EWv

Digital Awards 2015 winner– ‘Best Redesign & Relaunch’ https://bit.ly/2ALYREx

Fashion Marketing Campaign of the Year winner for 2014 (Drapers) https://bit.ly/2StuH0j

Patron for Teenage Cancer Trust https://bit.ly/2QbVOA0

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