Brand marketing director with 20+ years’ experience in raising awareness and building loyalty for brands. Developing and managing brands including: brand collateral, brand experience in-store and online. Cross-sector consumer multi-site retail experience. Award-winning content creator, developing brand positioning and channel relevant campaigns and promotions. A strong international profile, managing large, time-sensitive cross functional roles. Wide expertise in Celebrity and wider influencer marketing. Used to managing complex partnerships and building long-lasting relationships. Exceptional people and team management experience. Recognised with industry awards for campaign creation and brand redesign.
DATA and INSIGHT-DRIVEN, underpinned by BIG CREATIVE THINKING. Chartered and CIM qualified.
Best known for
Brand building, positioning and awareness strategy. Brand partnerships, celebrity brand ambassador and digital influencer strategy.
Interpersonal skills 'softer skills'
Insight-driven brand marketing
Digital marketing expertise
Connections and network across media, influencers and key opinion-formers
Where I've worked
M&S – Sun Capital Partners (PE) – Cardfactory – Bonmarché – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams
In the press
Comment piece: Retail Week "Brand Ambassadors" January 2016 https://bit.ly/2DYdhEQ
Comment piece: ”Harness marketing potential of digital tech" February 2016 https://bit.ly/2RqO2Pj
Financial Times Top 100 list of influential business leaders 2014 https://on.ft.com/2E27EWv
Digital Awards 2015 winner– ‘Best Redesign & Relaunch’ https://bit.ly/2ALYREx
Fashion Marketing Campaign of the Year winner for 2014 (Drapers) https://bit.ly/2StuH0j
Patron for Teenage Cancer Trust https://bit.ly/2QbVOA0