Mark Aldridge

Mark Aldridge

Retail brand marketing director with 20+ years’ experience in raising awareness and building loyalty for brands. Developing and managing brands including: brand collateral, brand experience in-store and online, and store designCross-sector consumer multi-site retail experience. Award-winning content creator, developing brand positioning and channel relevant campaigns and promotions. A strong international profile, managing large, time-sensitive cross functional roles. Used to managing complex partnerships and building long-lasting relationships. Exceptional people and team management experience. Recognised with industry awards for campaign creation and brand redesign.

Data and insight-driven, underpinned by BIG CREATIVE THINKING. Chartered and CIM qualified.

Best known for

Brand building, positioning and awareness strategy. Brand partnerships, celebrity brand ambassador and digital influencer strategy. Award-winning campaign creation and delivery. PR and events. Customer experience across channels. Award-winning content and digital transformation strategy.

  • Interpersonal skills 'softer skills'

  • Insight-driven brand marketing communications

  • Ability to radically enhance brand awareness and engagement

  • Customer experience across channels

  • Putting the customer at the heart of the business

  • Digital marketing expertise

  • Connections and network across media, influencers and key opinion-formers

Where I've worked

M&S – Sun Capital Partners (PE) – Cardfactory Bonmarché – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams

In the press

Comment piece: Retail Week "Brand Ambassadors" January 2016

Comment piece: ”Harness marketing potential of digital tech" February 2016

Financial Times Top 100 list of influential business leaders 2014

Digital Awards 2015 winner– ‘Best Redesign & Relaunch’

Fashion Marketing Campaign of the Year winner for 2014 (Drapers)

Patron for Teenage Cancer Trust