Senior Director with 20+ years’ experience across traditional and digital media strategy development and management.
Award-winning content creator with a strong international profile, managing large, time-sensitive cross functional roles.
Used to managing complex partnerships and building long lasting relationships.
Exceptional people and team management experience with high team engagement scores.
Experienced in partner management across media, digital agencies and talent.
Wide network across: UK and International retail, media and digital partner agencies, digital influencers and music industry.
Data and insight-driven, underpinned by BIG CREATIVE THINKING. Chartered and CIM qualified.
Best known for
Interpersonal skills 'softer skills'
Insight-driven marketing communications, underpinned by big creative thinking
Ability to radically enhance brand awareness and engagement
Customer experience across channels
Putting the customer at the heart of the business
Digital marketing expertise
Connections and network across media, influencers and key opinion-formers
Where I've worked
M&S – Sun Capital Partners (PE) – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams
In the press
Comment piece: Retail Week "Brand Ambassadors" January 2016 https://bit.ly/2DYdhEQ
Comment piece: ”Harness marketing potential of digital tech" February 2016 https://bit.ly/2RqO2Pj
Financial Times Top 100 list of influential business leaders 2014 https://on.ft.com/2E27EWv
Digital Awards 2015 winner– ‘Best Redesign & Relaunch’ https://bit.ly/2ALYREx
Fashion Marketing Campaign of the Year winner for 2014 (Drapers) https://bit.ly/2StuH0j
Patron for Teenage Cancer Trust https://bit.ly/2QbVOA0