Mark Aldridge

Mark Aldridge

A brand marketing leader passionate about helping brands fulfil their boldest ambitions: moving them forward quickly by acting as an agent of change and innovation, connecting and inspiring teams to deliver strong performance and growth. Wide experience in brand communications, retail and PR. Domestic and International retail experience across a number of sectors including: Beauty, Travel Retail, Department Store and Fashion. 

My capabilities

  • Digital marketing expertise
  • Brand repositioning strategy development and delivery
  • Leading and nurturing talented individuals and teams
  • Driving fully integrated / unified / converged marketing platforms and performance

Best known for

  • Insight-driven marketing communications, underpinned by big creative thinking
  • Ability to radically enhance brand awareness and engagement
  • Customer experience across channels 
  • Digital marketing expertise
  • Connections and network across media, influencers and key opinion-formers

Where I've worked

Style Group Brands – Bonmarché – McArthurGlen Group – All for Eve – BAA Heathrow – World Duty Free Group – Debenhams PLC

In the press

  • Comment piece: Retail Week ”Harness the marketing potential of digital tech" February 2016
  • Comment piece: Retail Week "Brand ambassadors" January 2016
  • Fashion Marketing Campaign of the Year winner for 2014 (Drapers)
  • Digital Awards 2015 winner – ‘Best Redesign & Relaunch’ for re-platformed websites
  • Financial Times Top 100 list of influential business leaders in a diversity report 2014
  • Winner of four Cosmetic Executive Women Beauty Awards, All for Eve Ltd April 2010

Patron for Teenage Cancer Trust