Mark Aldridge

Mark Aldridge

A highly motivated brand marketing leader passionate about helping brave brands fulfil their boldest ambitions; moving them forward quickly by acting as an agent of change and innovation. Experienced in developing and driving long-term brand and digital strategies, putting the customer at the heart of the business. Known for leading, motivating and nurturing talented people and teams. 
Data and insight-driven, underpinned by BIG CREATIVE THINKING

Currently working with Marks and Spencer, consulting on: Celebrity Brand Ambassador, Digital Influencer and Collaborations Strategy.

Capabilities

  • Brand repositioning strategy development and delivery

  • Campaign creation and delivery

  • Celebrity brand ambassador / digital brand Influencer strategy

  • Leading and nurturing talented individuals and teams

  • Driving fully integrated / unified / converged marketing platforms and performance

Best known for

  • Insight-driven marketing communications, underpinned by big creative thinking

  • Ability to radically enhance brand awareness and engagement

  • Customer experience across channels

  • Digital marketing expertise

  • Connections and network across media, influencers and key opinion-formers

Where I've worked

M&S – Sun Capital Partners (PE) – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams

In the press

Comment piece: Retail Week "Brand Ambassadors" January 2016 https://bit.ly/2DYdhEQ

Comment piece: ”Harness marketing potential of digital tech" February 2016 https://bit.ly/2RqO2Pj

Financial Times Top 100 list of influential business leaders 2014 https://on.ft.com/2E27EWv

Digital Awards 2015 winner– ‘Best Redesign & Relaunch’ https://bit.ly/2ALYREx

Fashion Marketing Campaign of the Year winner for 2014 (Drapers) https://bit.ly/2StuH0j

Patron for Teenage Cancer Trust https://bit.ly/2QbVOA0

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