Mark Aldridge

Mark Aldridge

A highly motivated brand marketing leader passionate about helping brave brands fulfil their boldest ambitions; moving them forward quickly by acting as an agent of change and innovation. Experienced in developing and driving long-term brand and digital strategies, putting the customer at the heart of the business. Known for leading, motivating and nurturing talented people and teams. 
Data and insight-driven, underpinned by BIG CREATIVE THINKING

Currently working with Marks and Spencer as a Consultant focussing on: Celebrity Brand Ambassador, Digital Influencer and Collaborations Strategy.

Capabilities

  • Brand repositioning strategy development and delivery

  • Influencer Brand Marketing

  • Leading and nurturing talented individuals and teams

  • Driving fully integrated / unified / converged marketing platforms and performance

Best known for

  • Insight-driven marketing communications, underpinned by big creative thinking

  • Ability to radically enhance brand awareness and engagement

  • Customer experience across channels

  • Digital marketing expertise

  • Connections and network across media, influencers and key opinion-formers

Where I've worked

M&S – Sun Capital Partners (PE) – McArthurGlen Group – All for Eve – BAA Airports – World Duty Free Group – Debenhams

In the press

  • Comment piece: Retail Week ”Harness the marketing potential of digital tech" February 2016

  • Comment piece: Retail Week "Brand ambassadors" January 2016

  • Winner – Digital Awards 2015 – ‘Best Redesign & Relaunch’ for re-platformed websites

  • Winner – Fashion Marketing Campaign of the Year for 2014 (Drapers)

  • Financial Times Top 100 list of influential business leaders in a diversity report 2014

  • Winner of four Cosmetic Executive Women Beauty Awards, All for Eve Ltd April 2010

Patron for Teenage Cancer Trust www.teenagecancertrust.org

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